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Walk-In Media career site
Digital · Bow Street · Hybrid

Programmatic Planner Buyer

WHO WE'RE LOOKING FOR...

Someone ready to move from planning into programmatic trading and strategy, who's excited about building technical expertise while helping shape our programmatic IP and group wide product strategy. You're analytical, detail-oriented, and can translate complex technical concepts into clear client narratives. You're proactive, organized, and energized by both campaign execution and product innovation.

Tactical Planning & Activation

  • Translate briefs into programmatic activation plans including audience strategies and inventory recommendations
  • Work with planning teams on objectives, KPIs, and measurement; coordinate with ad ops on trafficking
  • Support campaign management across DSPs and train junior team members
  • Explore AI-assisted workflows to improve efficiency

Performance & Reporting

  • Analyze campaign data for optimization opportunities and support client commentary
  • Feed learnings into programmatic IP development; leverage AI tools for analysis and insights

Growth Engine & Product Development

  • Support the build and rollout of group proprietary technology and tools
  • Help document programmatic IP and methodologies
  • Create client-facing collateral, capability decks, and case studies
  • Support tool demos and craft narratives translating technical capabilities into business value
  • Contribute to AI capability development across the agency

Learning & Development

  • Stay current on DSP platforms, ad tech ecosystem, and emerging AI applications
  • Develop skills in product thinking and client storytelling

CORE SKILLS REQUIRED

Essential:

  • 3+ years in digital media (planning, activation, or programmatic)
  • Working knowledge of at least one major DSP
  • Strong analytical skills and Excel proficiency
  • Clear communication with ability to create compelling narratives
  • Interest in product development and AI applications

Desirable:

  • Experience with programmatic targeting and ecosystem
  • Familiarity with ad serving and tracking platforms
  • Experience creating client-facing documentation
  • Hands-on experience with AI tools

Department
Digital
Locations
Bow Street
Remote status
Hybrid

About Walk-In Media

Planning for outcomes is at the heart of what we do - starting with the objective and devising the best solution to reach that goal. Whatever your commercial challenge or media budget, we will always approach it in the same way: immersing ourselves in your business, using data to devise the solution, measuring as we go and trading through our ‘zero based trading’ approach – which delivers the very best plan for each client, not the best deal for the agency. We believe brand and performance are fully interdependent, so we measure outcomes across the short, medium and long-term.

Founded in 2019
Digital · Bow Street · Hybrid

Programmatic Planner Buyer

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